NEW YORK (CelebrityAccess) — Warner Music has sealed a deal with Vevo, the video hosting service that will see premium videos from Warner Music Group artists distributed on Vevo owned and its outlets, including Vevo.com and the Vevo mobile app.
The new partnership comes as Vevo re-orients in an effort to spark growth, with plans to expand their offerings on the creative content and programming fronts.
As a part of the reboot, Vevo relaunched its mobile app last month and revealed plans for an ad-free paid subscription option.
Warner CEO Steve Cooper said the agreement is the latest way Warner was attempting to “unlock the true value of music videos in attracting and engaging vast audiences."
Originally founded as a joint venture between Sony Music Entertainment and Universal Music Group, Vevo also counts Google/Alphabet Inc. as a shareholder after the company took a 7% stake in Vevo in 2013. – Staff Writers