NEW YORK (Hypebot) – Last week I wrote about Warner Music Group's efforts to convince colleges to license music for their students at the ISP level. There's even a copy of a slide show being passed around. But now WMG is trying to distance itself from the initiative…kind of…
My translation: "We like the idea, but we're letting somebody else test the waters." This feels a bit too much like the kind of tentativeness that helped get the music industry in this mess in the first place. Only bolder efforts – like the ISP licensing that WMG digital guru Jim Griffen has often advocated for – will be required to get out of it. Don't be tentative, WMG. Be bold.