(Hypebot) – Warner Music Group has launched a new imprint, Artists To Watch Records, that will identify singles with the potential to become global streaming hits; and the record company already has its first success story.
Overseen by Kieron Donoghue, Warner Music VP, Global Playlists Strategy & Curation, the new 'streaming first' label Artists To Watch will be nested under Warner Bros. Records UK.
Artists To Watch Records has already enjoyed success with MARC’s ‘Show You The Light’ which currently has over 12 million Spotify streams.
"Artists To Watch will use algorithms that we’ve developed to make sure we’re early to tracks that are starting to heat up," Kieron Donoghue, Vice President, Global Playlists Strategy & Curation, Warner Music commented. “ We can then support artists with marketing and through our wide range of global playlists to help the songs get lots of attention."
Warner Bros. Records UK is home to Muse, Biffy Clyro, Royal Blood, Liam Gallagher and Dua Lipa as well as the parent label to imprints 2TE Records and One More Tune Records. MARC’s second single ‘Dreams’ is set to be released on the 24th March.