Midia
(HYPEBOT) – Bandsintown and MIDiA are presenting a free webinar, “Understanding The Future Of Live Music,” this Wednesday, August 16. Earlier this month, ...
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MIDiA’s Mark Mulligan: To ‘Make Fans Super Again’ Nurture Fandom, Don’t Harvest It
(Hypebot) — The music industry mantra is that superfans are the key to success, and while there’s still truth in that statement, the ...
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MIDiA, Bandsintown Release Landmark ‘Return To live’ Study
(Hypebot) — Top music and entertainment consultancy MIDiA has released a landmark report, ‘Return to live | Post-pandemic music fans’ based on data from ...
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What Twitter’s Takeover Means For Music
(Hypebot) — Musicians and music marketers are taking hits on multiple fronts as Elon Musk takes over as Twitter’s self-appointed overlord. MIDiA’s Tatiana Cirisano ...
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Patreon Is Making Video A Battleground For Creator Allegiance
(Hypebot) — With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded ...
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MIDiA’s Mark Mulligan: The Industry Needs A Makeover
(Hypebot) — According to Mark Mulligan of MIDiA, the music industry as we know it needs a new format. Here’s what he suggests… ...
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Mark Mulligan Of MIDiA On How Web 3.0 Is A Lane, Not A Highway
(Hypebot) — The internet has had many major advancements in the last two decades, so what makes Web 3.0 so special? Industry analyst ...
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The State Of Music Livestreaming
(Hypebot) — After explosive growth in 2020, music live streams are now competing with in-person concerts. Still, top MIDiA analyst Mark Mulligan sees ...
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There Is A Looming Crisis In Music Fandom
(Hypebot) — From legions of BTS fans to lone indie rock aficionados in their bedroom, fans are universally crying out for a great ...
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What Next For Music As Streaming Growth Slows?
(Hypebot) — MIDiA analyst Mark Mulligan looks at what’s next for music and the music industry. By Mark Mulligan of MIDiA and the Music Industry Blog The pandemic-defined ...
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