#MusicMarketing
This morning, the 2025 Clio Grand Music Award winners were announced. I’ve been in these closed-door debates before, and it’s always a riveting ...
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How The Ralph Nader Of Music Marketing Promotes Music
(Hypebot) — I call Brian Hazard the Ralph Nader of music marketing because he tests strategies and platforms and then shares what works and ...
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The Playlist Fallacy
You may or may not be aware of the CMA announcement yesterday. The bottom line, streaming works fine. Needless to say, the songwriters, ...
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The Latest In Music Marketing Trends On YouTube
(Hypebot) — Keeping up with the latest consumer trends is essential for any committed content creator. Here is what YouTube users have been ...
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The Surprising Reason That Spotify Pre-Save Campaigns Are So Important
(Hypebot) – Asking fans to pre-save your music on Spotify is a popular promotional strategy, but what do these campaigns really accomplish? James Shotwell ...
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How TikTok Messed Up Music Marketing Forever
(Hypebot) — TikTok has revolutionized the way artists promote themselves and engage with fans, but not every change has made marketing easier. by James ...
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Building Your Music Marketing Team Using Freelancers
(Hypebot) — As an independent artist, what your team looks like is entirely up to you, giving you an option to build from ...
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