LONDON (CelebrityAccess) — Public relations giant Rogers & Cowan announced that it has acquired a controlling stake in London-based ITB Worldwide, one of Europe’s leading Entertainment Marketing agencies.
Led by Managing Directors Emma Gregson and Matthew Pitcher, ITB is comprised of three core divisions – Entertainment Marketing (casting, endorsements & collaborations, talent equity agreements, influencer campaigns and VIP gifting/seeding and event services), Licensing & Brand Extensions, and talent representation for career management and commercial deals.
ITB Worldwide will join Rogers & Cowan as part of the Octagon Sports and Entertainment Network of agencies, the company said. ITB B works with brands such as H&M, Mango, Avon, Chivas Regal, Lacoste and creative talent such as Hattie Stewart, Katie Hillier, and Orla Kiely. Notable recent projects include a partnership between Chivas Regal and Will.I.Am for Chivas’ Venture.
Terms of the transaction were not disclosed and ITB was represented by Hellion partners in the sale. Following the acquisition, ITB will retain its name, the companies said.
“Over the last nine years, ITB has shown their expertise in the fashion and influencer space, creating award-winning campaigns with cutting-edge influencers and designers for their great roster of brand and creative clients,” said Mark Owens CEO, Rogers and Cowan. “I am thrilled to marry their expertise in the global fashion and lifestyle space with our music, talent and content capabilities, especially as the world moves more digitally forward.”
“With their global scope and scale and seasoned management team, we are excited about our ability to scale our business to a wider network of brands and more territories,” said Emma Gregson MD ITB . “We will be able to extend to our clients extra capabilities and reach, experiential services and integrated communications that can amplify our work providing a more end to end offering. Our founder, Emma Grede has set us up for incredible success to take this agency forward. The ITB team are best in class at what they do with a tight, creative and exemplary culture that in turn provides our clients with dedicated and award winning work.”