(CelebrityAccess) – Google Pay customers will now have the ability to save event tickets directly to their phones.
While the company is a little late to the game (Apple Pay customers have had the ability to store tickets on their phones for quite some time now) Google hope’s their new Ticketmaster integration will enable them to create a more streamlined and engaging ticketing experience.
“Our goal at Google Pay is to make transactions as seamless and functional as possible for consumers,” said Pali Bhat, vice-president of payments products at Google. “Digitising users’ wallets and creating rich experiences that leverage Google’s great assets brings us one step closer to that goal.”
According to Google, they’ve also collaborated with Eventbrite to automatically update the mobile ticket if any last minute event changes occur.