CLEVELAND, OH (CelebrityAccess) — TempleLive and Live Nation announced that Cleveland’s Masonic Auditorium, recently acquired by TempleLive, has joined Live Nation’s venue portfolio.
“The Masonic was the next logical move for us in Cleveland. It is a vibrant music market with a very large population base that we think is underserved at the theater level,” said Ben Weeden, COO of Live Nation Club & Theatre division, which will oversee The Masonic. “We look forward to establishing the Masonic as the must-play, 2,000-capacity venue in Cleveland.”
Located in downtown Cleveland, the venue is just east of Playhouse Square near the campus of Cleveland State University. Other Live Nation-operated venues in the market include the House of Blues, Jacobs Pavilion and Blossom Music Center.
Built in 1921, the Masonic Temple Auditorium originally housed the Cleveland Orchestra. With its renovated acoustics, the venue has been home to various performing arts productions and live music events over the years. More recently a variety of national touring acts, comedians and rising stars have performed such as MGMT, Bastille, Fitz and the Tantrums, The 1975, Pixies, Kirk Franklin, Joe Rogan, Ghost, Leon Bridges and Sturgill Simpson.
Until last year, the venue was operated by Scottish Rite Masons, but the organization sold the venue to Beaty Capital Group in 2017 for $725,000, according to the Cleveland Plain Dealer, citing financial challenges in keeping the property afloat. The 102,000-square-foot building, with a 2,200-seat auditorium, offers live entertainment and concerts, as well as providing an event space for Masonic groups.
Beaty is also redeveloping another Masonic temple in Fort Smith, Arkansas, as an event space called Temple Live, the Plain Dealer noted.
“We are proud to have The Masonic Auditorium as part of Live Nation’s portfolio of properties,” said Mike Brown of TempleLive, which recently purchased the property. “This agreement with Live Nation will enhance the concertgoer’s experience at the Masonic, while propelling Cleveland more aggressively into this very competitive music market.”