LOS ANGELES (CelebrityAccess) – Pop Life Entertainment has announced that it will partner with Cenic Media, one of China’s leading production entertainment groups, to form POP LIFE GLOBAL.
Under the POP LIFE GLOBAL umbrella, the company’s are seeking to expand their production to encompass a wider array of horror/thriller films, music projects, live fan experiences, art exhibitions, and product merchandising services. Moreover, original artist collaborations with pop culture brands like Ron English’s Popaganda, Futura Laboratories 2.0, and Madsteez WeenFaktory are also expected to grow.
Commenting on the new joint venture, MD Young, Co-Founder and Chief Creative Officer, of Pop Life Ent. said: “We are tremendously excited to continue our expansion with our joint venture partners led by Hanson He, founder and CEO of Cenic Media, Stanley Cheung, the former chairman of the Walt Disney Company China, and Guenther Hake, the former CEO of Oriental DreamWorks China. Together, our first-line of business will be to increase our presence in Greater China and strengthen the commercialization of our original IP’s and horror film projects for international audiences.”
Cenic Media’s founder and CEO Hanson He added: “POP LIFE GLOBAL is a great fit for our expansion strategy to become a more holistic global entertainment company.” As Co-Founder, MD Young will continue his role as Chief Creative Officer. Guenther Hake, the SVP Business Development of Cenic Media will also assume the position as CEO of POP LIFE GLOBAL.
To kick things off, POP LIFE currently has a number of horror/thriller films in development and pre-production at their Pro-Am Studios in South China.