(CelebrityAccess) – Social broadcasting platform Caffeine has secured a $100 million USD investment as well as a new content partnership with Live Nation.
The funding round was led by 21st Century Fox (21CF) and existing investors Andreessen Horowitz and Greylock Partners.
The hope is that Caffeine Studios (a newly formed venture jointly owned by Caffeine and 21CF’s Fox Sports) and Live Nation, which have both committed to creating original content for the platform, will be able to lock up the dominant live-streaming market share, something that currently belongs to Amazon’s Twitch.
“We want to bring the world together around friends and live broadcasts,” says Ben Keighran, an Australian-born Apple TV designer and now the company’s CEO. “It’s an ambitious goal, but one we believe is attainable with the support of our amazing new partners, our awesome and ever-growing community and the content that together we can bring onto the platform.”
“The combination of the Caffeine platform with a content studio that benefits from Fox Sports’ expertise in live events and programming will help position Caffeine to deliver compelling experiences in esports, video gaming and entertainment,” adds Lachlan Murdoch, executive chairman of 21st Century Fox.
“We are excited to partner with Caffeine and build something special for fans in the growing live social streaming esports and gaming space.”