LOS ANGELES, CA (CelebrityAccess) – Hip-hop and R&B phenom Drake and veteran manager Scooter Braun have taken an ownership stake in the lifestyle, apparel and e-sports brand 100 Thieves.
Drake and Braun will join founder Matthew “Nadeshot” Haag and Dan Gilbert, Chairman of the Cleveland Cavaliers, as 100 Thieves co-owners. Other new participants in the series A round included Sequoia Capital, Wndrco, Salesforce CEO Marc Benioff, Tao Capital, Green Bay Ventures, and Advancit Capital.
Organized by Haag, who formerly was a “Call of Duty” champion and successful YouTube content creator, 100 Thieves currently fields teams competing in games including League of Legends, Fortnite, Clash Royale, and Call of Duty.
as co-owners, Drake and Braun will act as strategic advisors for 100 Thieves. Braun has also joined the 100 Thieves board of directors. 100 Thieves has already collaborated with Drake on the custom gaming stations that travel with his current Scorpion tour, and apparel collaborations are underway as well.
“With Matt’s experience, talent, and vision as a professional gamer he and his team have built one of the most authentic brands in the ever-evolving gaming space,” Braun said. “We are honored to join the 100 Thieves family during this exciting phase of their professional journey. I personally could not be more thrilled for 100 Thieves. this is just the beginning.”
100 Thieves has raised over $25 million in funding to date, from investors including Cleveland Cavaliers and Quicken Loans chairman Dan Gilbert, Sequoia, Ludlow Ventures, Courtside Ventures, Wndrco, Salesforce CEO Marc Benioff, Dropbox CEO Drew Houston, Green Bay Ventures, Tao Capital, and Advancit Capital.