NEW YORK (CelebrityAccess) – Columbia Records has today (Oct. 30) announced that Jay Schumer has been promoted to senior VP of marketing.
Schumer, who was previously VP of marketing, has worked on campaigns for artists such as Tyler, The Creator, Russ, HAIM, LCD Soundsystem, N*E*R*D, Lil Peep, Foster The People, Modest Mouse, Franz Ferdinand and Coheed & Cambria, Beyoncé, One Direction, Patti Smith, John Mayer and Jennifer Lopez, among others.
Schumer is also credited with expanding Columbia’s marketing team to 50 reps across the U.S..
Commenting on the promotion, Columbia Records GM, Jenifer Mallory, said: “Jay is an incredibly creative marketing executive with a very intuitive understanding of the business. His deep knowledge and passion for music as well as his years of experience make him a powerful marketing force at Columbia. I’m certain he will thrive in his new role continuing to drive strategy and lead the wider team to develop cutting-edge campaigns for our artists.”
Schumer will be based in Columbia’s New York office and report directly Mallory.