HOLLYWOOD, Fla. (CelebrityAccess) Hard Rock International has announced Reverb by Hard Rock – the brand’s entrance into the select service hotel category.
The music-centric hotels will be designed as contemporary hubs where modern music lovers can connect and create, according to a press release.
The first property is expected to open adjacent to the Mercedes-Benz Stadium in Atlanta in 2020.
“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” said Todd Hricko, senior vice president, global hotel business development for Hard Rock Hotels. “Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer.”
The new property will be developed and managed in tandem with Atlanta-based companies Bolton Atlanta, LP and Hotel Equities (HE). Located in the growing neighborhood of Castleberry Hills, in downtown Atlanta, the upcoming hotel is will enable guests to “sample the local culture, restaurants and bars, or experience the city’s hottest concerts, shows and sporting events — all within walking distance of the stadium.”
“We’re proud to announce our collaboration with Hard Rock International in launching the inaugural Reverb by Hard Rock,” said Frank Chen, chief operating officer of Bolton Atlanta, LP. “The area’s energetic atmosphere and history of embracing artistic endeavors aligns well with the Reverb by Hard Rock hotel product.”
“We are thrilled to be selected as the managing partner for this iconic hotel,” said Joe Reardon, chief development officer of Hotel Equities.
“Atlanta is thrilled to debut Hard Rock’s first Reverb property, adding to the hotel inventory for guests visiting the city,” said William Pate, president and CEO, Atlanta Convention & Visitors Bureau. “Reverb by Hard Rock will enhance our walkable convention and entertainment district with new accommodations near restaurants, Mercedes-Benz Stadium, Georgia World Congress Center and Downtown attractions.”
Other parties involved in the development are Batson-Cook (general contractor), Gensler Group (architect) and Horwath HTL (consultant).