Many event organizers put a lot of emphases on booking a keynote speaker. That’s because a speaker is often the element which makes or breaks an entire event.
If you are booking a keynote speaker for the first time, then some aspects needed to be taken into consideration before hiring speakers.
So this article highlights a few guidelines which will make your job much more manageable.
Establish a Clear Budget
Organizing an event is an arduous task and requires much planning. An important aspect that you have to consider is the budget that you’ll have at your disposal for booking a keynote speaker.
Many different prices go on the market, and they generally fluctuate depending on the speaker’s request, fame or the scope of their performance.
In this situation, the general advice is to plan your budget accordingly and to establish how much you can afford to spend.
Afterward, you can look into booking speakers which check all the boxes concerning price and what they can offer for your event.
Do Online Research
Many keynote speakers often work with booking and management agencies. These agencies offer them the freedom to focus on their expertise without having to worry about event scheduling or promotion.
When looking to book a keynote speaker, what you want to do is first check an agency’s website, where you can find a catalog which allows you to browse through an assortment of talents.
Here is some information that you need to take into consideration:
- Description. Many speakers have a short description or a slogan that perfectly encapsulates the tone of their performance, and it gives you a good idea of what type of services they can offer.
- Reviews. Impressions from previous clients which have worked with the speaker are a good indicator that what they’re promising is genuine and of the highest quality.
- History. Many keynote speakers can be industry veterans with many years of experience under their belt. Having knowledge of a speaker’s previous engagements will tell you about their previous feats, and it can be an indicator of how experienced they are with performing on stage.
- Videos. Short snippets from their previous performances give you a clear picture of what you can expect when you’re going to hire them for your event.
Once you know what to look out for, then you can leave some room for other factors.
Pick a Speaker Depending on the Audience
Whether you are organizing a corporate event or something less formal, what you want to do is to pick a speaker that fits the audience’s preferences.
For example, Dave Caperton is a keynote speaker which makes clever use of comedy to get his points across to the audience. He is the ideal pick for corporate events where the attendants expect a motivating speech with a few good laughs in between.
On the other hand, maybe you would want to present new ideas to the audience. In that case, Stefanie Sacks is a keynote speaker which offers insight into the importance of nutrition in the workplace culture.
Booking a Keynote Speaker Made Easy
If you want to make the best choice and to hire the best keynote speaker for your event, then make sure to take the information presented in this article into account.