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Berlin-Based Live Music Promoter DEAG Acquires 100% of MyTicket

Berlin-Based Live Music Promoter DEAG Acquires 100% of MyTicket

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GERMANY (CelebrityAccess) – European live music promoter Deutsche Entertainment Aktiengesellschaft (DEAG), now owns 100% of ticketing firm MyTicket. The Berlin-based company acquired the remaining 24.9% of shares in MyTicket from publishing house Axel Springer SE.

Additionally, DEAD announced that its new subsidiary will begin working with Swiss ticket software vendor SecuTix beginning in summer 2019.

SecuTix, which currently partners with many prominent organizers and venues, offers software solutions for international ticket sales of concerts and show events as well as innovative solutions for culture, festivals, sports, tournaments, exhibitions and fairs.

Commenting on the news, Prof. Peter Schwenkow, CEO of DEAG Deutsche Entertainment AG, said: “Many thanks to our partners from Axel Springer SE for working together to establish MyTicket AG in the start-up phase, and I look forward to continuing our close cooperation in the other areas as before.

“The market shares of MyTicket AG are growing strongly and with and it has developed into one of the leading electronic ticket platforms. The transaction will enable us to further implement our strategic goals: The acquisition of the shares in MyTicket will enable us to increase earnings per share over the next few years.

“In addition, we will continue to expand DEAG’s ticketing business and intend to expand further internationally. After the introduction phase with millions of tickets sold and hundreds of thousands of satisfied customers, the team can now implement the next phase of the growth course.”

Moritz Schwenkow, CEO of mytic MyTicket AG, added: “Both the repurchase of all shares and the upcoming ticketing software exchange are decisive steps for MyTicket in 2019 in strengthening the company for future tasks and challenges. Furthermore, this will enable us to market the events of the DEAG family and new, innovative formats in direct communication with our customers in an even more targeted manner.”

Frédéric Longatte, CEO of SecuTix SA, said: “We are very proud to be able to contribute to the continued success of MyTicket with SecuTix 360°. SecuTix has extensive experience in all genres that MyTicket offers on its portal. With our ticketing engagement platform, we are the ideal partner for MyTicket to offer promoters and events, be it sports, festivals or culture, a powerful solution for marketing and distribution.”

DEAG also recently acquired the remaining 50% stake in Swiss classical music promoter The Classical Company AG.

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