(CelebrityAccess) – Premier independent festival producer Danny Wimmer Presents continues to expand its leadership team with the hiring of Rory Felton in the role of Senior Vice President, Marketing.
In this new role, Felton will be tasked with expanding the reach and audience of some of America’s biggest rock events including Welcome To Rockville, Epicenter, Sonic Temple Art + Music Festival and Chicago Open Air Presents.
Felton began his career as the co-founder of The Militia Group, a pioneering record and publishing company he launched out of his University of Southern California dorm room. In 2004, Sony Music bought a minority stake in the label. The company launched hundreds of releases with innovative digital marketing campaigns that sold millions of units, including an RIAA Certified Gold Record for Cartel’s single “Honestly.”
After being recruited to join marketing technology platform Chirpify, Felton went on to execute broad reaching programs for major brands and artists including Oreo, Toyota, Green Day, Tim McGraw, Lady Gaga, and many more.
Commenting on the company’s latest hire, Danny Wimmer Presents CEO Danny Hayes said: “DWP is looking for leaders and innovators like Rory to fuel our continued aggressive growth. Rory brings us the state-of-the-art, cutting-edge marketing that is essential to that growth. As a prior successful entrepreneur himself, Rory has just one mandate: lead us to try new things. Rory is perfect for this mission.”
Added Felton: “I am thrilled to be joining the phenomenal team at DWP who produce some of the country’s greatest festivals. Their passion for world-class talent and elevated fan experiences is unparalleled. I’m eager to build on the successes and expand our reach, creative, and fan relationship capabilities with returning events like Welcome To Rockville, Aftershock, Bourbon & Beyond, Chicago Open Air Presents, and Louder Than Life, and new events such as Sonic Temple Art + Music Festival, Epicenter Festival, and Hometown Rising.”