BRIT Awards Has Nearly As Many YouTube Viewers As Television

BRIT Awards Has Nearly As Many YouTube Viewers As Television

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LONDON (CelebrityAccess) About as many people watched the BRIT Awards in England as they did on terrestrial television.

The 3.98 unique views set a new livestream record for the event and were up from last year’s 1.5 million viewers, according to Music Week. The number of followers across the BRIT Awards’ social media accounts grew by 12 percent to 3.375 million and the Facebook livestream on Facebook was up 14 percent from 2018. Twitter had nearly 750,000 tweets about the show, which was a whopping 224 percent climb.

“The BRITs is such an important moment for the UK and the global music scene and we are so pleased to see such incredible viewership of the livestream on YouTube,” Lyor Cohen told Music Week prior to the event. “Ensuring that people all over the world have access to recognize the incredible talent coming out of the UK is hugely important and we are happy to support both the artists and the industry on this effort.”

“It’s great to see all our strategic planning and hard work rewarded with such a large increase in the BRITs online audience – a positive trend we hope will continue to build strongly in line with our commitment to constantly evolve the show so that it always serves the fans that watch it,” added BPI director of digital Giuseppe De Cristofano. “I would like to thank all our partners, not least YouTube Music for their campaign integration and support and for their fantastic promotional activity around the BRITs, which really helped us to move the needle. We will continue to strive to promote British music around the world and to bring fans ever closer to the artists they love.”

“I’m thrilled to see a boost in online audience for the BRITs 2019,” said Dorothy Hui, VP of digital for Sony Music UK’s 4th Floor Creative division. “We’re grateful for the massive on- and off-platform support from YouTube Music to help us achieve this. With the incredible continued support from our social partners over the years, the BRITs have continued to build stronger connections with fans around and beyond the show, enabling the dialogue around British music to continue year-round.”

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