SYDNEY, Australia (CelebrityAccess) Live Nation has announced the appointment of Greg Segal to President of Brand and Marketing Partnerships for Australia and New Zealand.
Based in Sydney, Segal will report to Alan Ridgeway, Chairman of Live Nation Asia-Pacific and Russell Wallach, Global President Sponsorship & Media.
Segal recently served as managing director of Sydney agency mixitup, which he founded in 2006. In 2013, Live Nation acquired a majority share of mixitup.
“Since we originally partnered with Greg in 2013, he has developed world-class brand partnerships for the Australian and New Zealand markets. We welcome working more closely with Greg to build on both existing and new brand partnerships in his new role with Live Nation,” said Alan Ridgeway, Chairman of Live Nation Asia Pacific.
Russell Wallach, Global President Sponsorship and Media for Live Nation added: “Greg has a proven track record of creating ground-breaking brand partnerships and this opportunity will see him leading a team of specialists in Australia and New Zealand to craft end-to-end solutions for leading brands in music and entertainment.”
Last year, Live Nation Australia promoted tours including P!nk, Taylor Swift, Bruno Mars and Shania Twain. This year includes Red Hot Chilli Peppers, Fleetwood Mac, Maroon 5, Metallica, Childish Gambino and Post Malone.
Segal added: “Over the last few years we have built a great team and a fantastic group of brand partners. I am excited to be able to continue to work with the team to deliver unforgettable live experiences to music fans across Australia and New Zealand.”