LONDON (CelebrityAccess) – AEG Presents has promoted live music EVP Jim King to the newly created role of CEO of European Festivals.
The new division will build on AEG’s presence in the European festival market which currently includes Barclaycard presents British Summer Time Hyde Park, All Points East and Rock En Seine in Paris.
King, who has worked at AEG Presents for more than a decade, will be tasked with seeking out and developing new opportunities in the festival space as well as leading all aspects of talent and operations for the company’s festival portfolio.
He will report directly to AEG Europe president Alex Hill.
Commenting on the promotion, King said: “I really believe that AEG does something truly special when it comes to festivals. The music fans and the artists are always at the heart of our thinking and this has meant we have been able to curate shows that resonate with them and keep both coming back. We have an incredible team and together we will meet this exciting challenge. I’m looking forward to working closely with Alex in finding and developing new opportunities to build on and maintain AEG’s leadership in this sector.”
Hill added: “Jim is without a doubt the very best at what he does. We wanted to give him the freedom to accelerate AEG’s activity in the festival space hence the creation of this division and his leadership role at the head of it. I know that he and his team are going to do great things and being able to confirm him in this job as we approach the second weekend of BST Hyde Park seems very fitting indeed.”
Prior to joining AEG, King worked for club brand Cream, which saw him launch and run popular dance music festival series Creamfields, in addition to running his own company, LoudSound.