LONDON (CelebrityAccess) – AWAL has hired Bianca Bhagat as Senior Vice President, Synch & Brand Partnerships.
Based in AWAL’s Los Angeles office, Bhagat will oversee AWAL’s global sync & brand partnerships team, pursuing creative marketing opportunities for the AWAL roster.
Bhagat was previously at Glassnote, where she led their Film and TV department and West Coast office. During her time at the label, she drove global marketing campaigns for artists including Childish Gambino, Mumford & Sons and Phoenix. She’s also secured partnerships with leading brands including Apple and Adidas; TV shows including This is Us and GIRLS; video games such as FIFA, Mirror’s edge and The Sims; and films including Disney & Tim Burton’s Dumbo and Robert Zemeckis’ Welcome to Marwen.
She was spotlighted as one of Billboard’s ‘40 Under 40: Rising Stars’ in 2016 and selected for Billboard’s ‘Women in Music: The Most Powerful Executives’ in 2017.
AWAL CEO Lonny Olinick said: “As we continue to grow our AWAL team, we are looking for people who understand true artist development and who can help change the shape of an artist’s career. Bianca has spent her career doing exactly that. She puts artists at the center of everything she does and is always looking for new ways to approach her work. Our artists and partners are going to really benefit from the innovative synch and partnership opportunities that Bianca brings to the table.”
Bhagat added: “I’m honored to be joining this incredibly exciting company that is completely redefining what a recording company looks like in 2019. I’m always drawn to places that are both pushing the industry forward and truly doing right by artists and AWAL wholeheartedly embodies this. I am so thankful to Willard Ahdritz, Jeannette Perez, Lonny Olinick, Ron Cerrito and the entire AWAL team for the opportunity. I’m ecstatic to be working with a roster of groundbreaking new talent, and I’m excited to find unique and expansive ways to utilize film, television and brand partnerships to help develop long-lasting careers for these artists.”