LOS ANGELES (CelebrityAccess) — BMG announced the promotion of Los Angeles-based Jason Hradil to the post of Senior Vice President, Global Repertoire.
In his new billet, Hradil will oversee marketing for all of BMG’s international repertoire as it comes to the U.S. and for all U.S.-based repertoire going abroad. I
n his new role, Hradil will lead a US team which includes VP Marketing outbound Shane Cosme and VP Marketing inbound Mark Mueller.
Hradil will report to Fred Casimir, BMG’s Berlin-based EVP Global Recordings, who oversees all internationalmarketing efforts for the company’s catalog.
“Recordings is BMG’s fastest-growing business, the US is by far our biggest territory and international is our greatest opportunity which all means the job of growing our international recordings business in and out of the US is of vital importance. I am delighted that Jason who has been working our US recorded business from day one will now step up to this position. Jason exemplifies BMG’s values and has shown himself able to work across a wide range of genres,” Casimir said.
Hradil came to BMG in 2011 after 15 years at Sony Music and Columbia Records. Prior to his promotion at BMG, he played a key role in the label giant’s entry into the U.S. recorded music business and led marketing, sales, promotion, and distribution efforts for BMG’s releases in North America.
He also oversaw product marketing for rock and alternative artists in the U.S. following BMG’s 2014 acquisition of the noted rock label Vagrant Records.