Wacken
Wacken Open Air (Credit: Andreas Lawen, Fotandi [CC BY-SA 3.0], via Wikimedia Commons)

Superstruct Buys Into Wacken Open Air Promoter ICS

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GERMANY (CelebrityAccess) – Superstruct Entertainment has invested in Germany’s International Concert Service (ICS), adding leading metal event Wacken Open Air (W:O:A) to its roster of European festivals.

The deal, subject to regulatory approvals, is structured as an “investment and partnership agreement”, according to Superstruct, which has similar arrangements with Norway’s Øya Festival and Next Events, the company behind German hip-hop festival Parookaville. The company also owns and operates Sziget (Hungary), Flow Festival (Finland), Sónar (Spain), Down the Drain (Northside, Tinderbox) in Denmark, several UK events formerly owned by Global, and Spanish party promoter Elrow.

In addition to W:O:A, its flagship festival, ICS produces and promotes ancillary events including Hamburg Metal Dayz, Wacken Winter Nights and motorsports and music festival Werner Race.

In a joint statement, ICS founders Holger Hübner and Thomas Jensen, who will remain in place after the transaction closes, said: “Joining the Superstruct network is terrific news for our team and our fans. We will continue providing world-class experiences through our portfolio of live events, and now we are able to additionally benefit from a partner with a global network and experience. This will help us grow further and make what we do even better. We very much look forward to working with the Superstruct team to continue pushing the envelope. Our goal is always to inspire and enthuse heavy metal fans around the world and to make people happy with our live activities.”

James Barton, CEO of Superstruct, added: “We are very excited to join forces with ICS, the global leaders in metal. Led by Holger and Thomas, and supported by an experienced team overseeing a portfolio of quality events, we are confident that together we can continue to expand ICS and take the company and its events to the next level.”

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