(CelebrityAccess) – SiriusXM has hired Denise Karkos as Chief Marketing Officer.
In this new role, Karkos will be responsible for brand and digital marketing of both the SiriusXM and Pandora brands, helping support and drive the growth of SiriusXM subscribers and Pandora listeners.
Karkos joins SiriusXM from TD Ameritrade, where she was Chief Marketing Officer overseeing brand, advertising, social media, content marketing, corporate communications, marketing analytics, tech and operations. Prior to her 13 years at TD Ameritrade and TD Bank, she held a number of roles with agencies including Digitas and Hill Holiday where she ran media planning and buying.
She will report to Jennifer Witz, SiriusXM’s President, Sales, Marketing and Operations.
“Denise is exceptionally innovative and forward-thinking and we are very pleased and excited that she will be leading our marketing efforts as we continue to grow the SiriusXM and Pandora brands,” said Witz. “She and her team will execute a cohesive marketing strategy to drive brand relevance and consideration through to customer conversion, with a deep focus on digital, social and mobile marketing.”
“I’m excited to join these two great brands and help contribute to their continued success,” added Karkos. “The audio entertainment category has so much momentum, and even more potential. It’s a privilege to join the leaders in this space.”