DENMARK (CelebrityAccess) – Xenia Grigat has been appointed head of international artist promotion at Luger Denmark as the agency expands to include global acts.
Grigat joins Luger Denmark after 12 years at Down the Drain Concerts (formerly Beatbox Entertainment), which she departed in August.
Sarah Sølvsteen, director of Luger Denmark, said: “There are good days and then there are absolutely fabulous days like today, where we can announce the addition of Xenia Grigat to our Danish Luger team. With her sublime taste and love for her artists, Xenia is a perfect match with Luger Denmark’s philosophy and values, and it makes me really proud that she has chosen to become part of our team”.
Grigat added: “I’ve had amazing 12 years working at Beatbox/Down the Drain promoting shows and festivals, but the time is right for me to take the next step in my career. The opportunity to create a new chapter with Luger Denmark and their team is an offer I can’t resist. I’m really looking forward to getting started and present artists, agents and managers to a variety of new opportunities, such as our extended Scandinavian reach”.
Jesper Christensen, MD of Live Nation Denmark, Luger’s parent company, said: “We have clearly seen how Luger Sweden has been able to develop their business for a number of years by heavily focusing on their artists as both agent and promoter. With Xenia Grigat’s addition to the team, we will have a star capacity on board, which will strengthen Lugers Denmark`s position both locally and internationally. I have great respect for Xenia as a promoter, and have always admired her unique ability, and special care for the many strong artists Xenia has worked with over the years”.
Luger’s artist roster currently includes established Scandinavian acts such as Mø, The Minds of 99, Jada and Phlake, as well as new additions like Lord Siva, Efterklang, Ida Laurberg and Hugorm.