NASHVILLE, TN (CelebrityAccess) — Country Music Television announced that effective immediately, all of their music video hours on both the CMT and CMT Music channels will have “complete parity” between male and female artists.
The change in broadcast policy comes as part of the launch of CMT’s #CMTEqualPlay initiative.
The change will ensure that 50% of the music videos played on the country music video service will come from female artists, up from an approximately 40 to 60 female/male ratio.
CMT also threw some shade at traditional country music radio where they say the female singers account for just 13% of all airplay.
Following the announcement, numerous artists applauded CMT’s move.
— Brandi Carlile (@brandicarlile) January 21, 2020
— Runaway June (@runawayjune) January 21, 2020
CMT is the blueprint for how to combat this issue. Absolutely incredible. Very excited to see the new up and coming artists who will continue to benefit from their commitment to exposure. https://t.co/TBKY8eQLNu
— Kalie Shorr (@kalieshorr) January 21, 2020