NIVA

NIVA And YouTube Partner For The Save Our Stages Virtual Music Festival

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(CelebrityAccess) — YouTube Music and the National Independent Venue Association are teaming up to launch the Save Our Stages Festival, a three-day virtual music festival that will help to support NIVA’s mission of supporting America’s independent concert venues during the extended coronavirus shutdown.

“Our nation’s most-loved venues are fighting to hold on because they’ve had no revenue since they’ve been shuttered by the pandemic in March,” said Stephen Sternschein, NIVA’s board treasurer and executive producer of #SOSFEST. “It’s been brutal to watch as scores of them go under through no fault of their own while we continue to push for the Save Our Stages Act to pass. #SOSFEST will help save many of our nation’s most vulnerable and treasured venues by providing a lifeline to make it through this devastating time as we wait for federal relief.”

“We’re beyond grateful for the support from the artists, venues, and production professionals, YouTube, Anheuser-Busch, and the countless volunteers who are all making this possible. Now the public has the ability to make a difference, too, by donating to the NIVA Emergency Relief Fund. It’ll be fantastic to see the #SOSFEST artists back in our rooms, and I can’t wait to see their performances,” Sternschein added.

The festival is scheduled to take place from October 16-18 at independent music venues around North America. Comedian Reggie Watts is lined up to host the fest and it will feature brand new performances from 35 artists recorded live from more than 25 independent concert venues across the United States.

Presented by Bud Light Seltzer who will donate $1 million to NIVA, the festival is being produced with help from production partner Big Room and livestreaming partner Bulldog Media.

Performers and venues lined up to participate in the fest include:

Adam Melchor – Hotel Cafe (Los Angeles, CA), Alec Benjamin – Hotel Cafe (Los Angeles, CA), Bea Miller – Teragram Ballroom (Los Angeles, CA), Black Pumas – The Parish (Austin, TX), Brittany Howard – Ryman Auditorium (Nashville, TN), Brothers Osborne – Mercy Lounge (Nashville, TN), Cautious Clay – World Cafe Live (Philadelphia, PA), Dave Matthews – Jefferson Theater (Charlottesville, VA), Dillon Francis – Teragram Ballroom (Los Angeles, CA), Dizzy Fae – First Avenue (Minneapolis, MN), FINNEAS – Teragram Ballroom (Los Angeles, CA), Foo Fighters – Troubadour (Los Angeles, CA), G-Eazy – The Independent (San Francisco, CA), Gus Dapperton – Le Poisson Rouge (New York, NY), Jason Mraz – Belly Up (San Diego, CA), JP Saxe – Troubadour (Los Angeles, CA), Kelsea Ballerini – Exit/In (Nashville, TN), Leon Bridges – Troubadour (Los Angeles, CA), Little Big Town – Exit/In (Nashville, TN), The Lumineers – Boulder Theater (Boulder, CO), Marshmello & Demi Lovato – Troubadour (Los Angeles, CA), Macklemore – Neumos (Seattle, WA), Major Lazer – Gramps (Miami, FL), Miley Cyrus – Whisky a Go Go (Los Angeles, CA), Monica – Center Stage (Atlanta, GA), Nathaniel Rateliff – Boulder Theater (Boulder, CO), Phoebe Bridgers – Troubadour (Los Angeles, CA), Portugal. The Man – Crystal Ballroom (Portland, OR), Reba McEntire – Ryman Auditorium (Nashville, TN), The Revivalists – Tipitina’s (New Orleans, LA), Rise Against – Metro (Chicago, Il), The Roots – Apollo Theater (New York, NY), Sebastián Yatra – Amaturo Theater (Ft. Lauderdale, FL), and YG – Troubadour (Los Angeles, CA).

Additionally Featured Independent Venues:
Cain’s Ballroom (Tulsa, OK), Preservation Hall (New Orleans, LA), and 9:30 Club (Washington, DC).

“During this shutdown, all the uncertainties we have and are experiencing have been very unnerving and have caused a high level of despair,” said Christine Karayan, owner of Troubadour in Los Angeles. “That is why we are so happy and beyond grateful to all the fans and music community for banding together to help and to show their support and love to all the independent venues across the country. This is our light and hope in our time of darkness.”


Proceeds from the event will help to support NIVA’s Emergency Relief Fund.

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