NASHVILLE (CelebrityAccess) – The Music Audience Exchange (MAX) has begun a new chapter of its enduring collaboration with Ford, initiating the Ford Truck Month campaign featuring the talented country music trio Chapel Hart. The success of the Ford Music program is grounded in identifying artists who align with the campaign’s specific objectives, and Chapel Hart emerged as the perfect match for this year’s Ford Truck Month initiative.
Chapel Hart, composed of sisters Danica and Devynn Hart and their cousin Trea Swindle, embodies a powerful force in the music industry. Hailing from Mississippi and infused with Louisiana spunk, Chapel Hart has successfully packaged their southern roots for a global audience.
MAX prioritizes artists whose personas resonate with a brand’s personality. The trio’s genuine love for Ford shines through in their current single, “This Girl Likes Fords,” a spirited ode to “big ole’ F-250s”, mud grip tires, and custom rock lights – the perfect song to feature in this Ford Truck Month campaign.
The trio’s deep-rooted connection with the brand extends across generations, with family anecdotes reinforcing that affinity. Ford holds a special place with the gals as their grandfather was a mechanic in Porterville, MS, and always talked about his love for Ford and how much he loved working on them.
And their family’s deep connection doesn’t end there – they’ve got stories for days! They are, across the board, a Ford family: their grandparents drove Ford Econoline vans with all the grandkids, their aunt drove them in her Ford Escort from gig to gig when they were first starting their career, and their first “Band Van” was a white Ford Transit 350 van that they named Vanna White.
When Chapel Hart picked out their new tour bus (“Jolene,” in case you’re wondering), they knew it had to be a Ford. “Ford is definitely a company that’s been there throughout our lives, and it might sound cliché, but I feel like there’s a Ford for everyone,” said the girls.
Outside of touring as a family, they love hanging out together and doing outdoor activities like 4-wheeling and fishing, and they love that Ford trucks can handle their active, outdoor lifestyle.
Chapel Hart brought all of their brand love to the production shoot with them. When asked about the features and benefits of the Ford F-150, they already knew their favorites. Trea gave everyone on set a master class on exactly how the Pro-Access tailgate works!
“You have no idea how long we’ve been waiting, wishing, and praying for this moment . . . literally since we were kids, we’ve always said, when we get famous, we’re gonna get matching F-250s, we’re gonna get them custom pink, we’re gonna get pink rims, we’re gonna deck ’em out-that’s always been the dream.”
The campaign offers fans various engagement opportunities, from social media posts to a dedicated campaign landing page, artist-centered sweepstakes, and even a live activation featuring Chapel Hart’s performance sponsored by Ford. MAX’s SET.Live fan engagement tool facilitates direct interaction between fans and the artists during live events.
The campaign provides fans with an immersive experience, allowing them to delve into the intersection of Chapel Hart’s music. This collaboration amplifies Chapel Hart’s exposure and solidifies Ford’s connection with a diverse and passionate audience.
Born and raised in the Mississippi mud with a little Louisiana “spice,” the country music trio got their start on America’s Got Talent, receiving the ‘Group Golden Buzzer’ for only the 2nd time ever, and America began to pay attention. The girls are now a rising force in the country music scene. Chapel Hart’s third studio album, Glory Days, was released May 19, 2023, and their first-ever headlining tour, The Glory Days Tour, kicked off in January and spanned coast to coast with sixty shows. Watch the America’s Got Talent performance below.
The trio swept the New Orleans “Best of the Beat” Offbeat Magazine awards, winning all categories in which they were nominated, including “Best Music Video,” “Best Country Artist,” “Song of the Year,” and topped off the evening with “Artist of the Year.” The girls were part of CMT’s Listen Up 2023 class and Opry Entertainment Group’s Opry NextStage class 2023. You can visit their official website HERE for more information on the emerging country stars.
