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7Digital Tips Toe In Free Ad Supported Waters

MOUNTAINVIEW, CA (Hypebot) – A new offering from UK based download store 7Digital experiments with free ad-supported downloads via a partnership with Mountainview, CA based TrialPlay. Consumers can download 15 free songs from 7digital's catalog of 4 million mp3's each time they try or buy an offer from one of TrialPay's 2,000 advertisers. The mix of pay and offer-supported should drive traffic to the innovative download provider who promise a online US launch in 2009.

TrialPay's e-commerce payment platform that lets people pay for products online by buying or trying something else like signing up with Blockbuster, buying clothes from Gap or signing up for an American Express credit card.

"Everyone loves getting free music. But through our partnership with TrialPay, consumers can get their favorite songs for free and get something else they want in the process," said 7digital Marketing Manager Peter Davias. "It's a remarkable way to treat our customers to free music, while ensuring that the songs' copyrights are properly obtained."

"7digital is at the forefront of MP3 technology with the U.K.'s largest collection of 100% DRM-free tracks that are compatible with every kind of portable music player. And now they've entered the forefront of e-commerce technology by implementing the TrialPay payment method," said Jeff Sullivan, TrialPay's Director of International Business.

"TrialPay has been allowing online shoppers to get software, games, subscriptions and more for free since 2006, and we are thrilled to strengthen our footprint in the digital music industry by letting music lovers get free tracks from the UK's leading MP3 provider."

The offer is available in some territories through recurring promotions at or by visiting