Chairman of MTV Networks Europe, will receive the "Nesuhi Ertegun Person of the Year" Trophy at Midem 2003.
Appointed to the position of President, MTV Networks International in June 2000, Bill Roedy oversees all of MTV Networks' growing international multimedia business operations, including the brands MTV: Music Television, Nickelodeon, VH1, TMF: The Music Factory and Kindernet.
Through his extensive travels and advocacy for social responsibility, Mr. Roedy became an Ambassador for UNAIDS in 1998. In this capacity he leads MTV's international efforts to promote HIV/AIDS education, fight complacency and lessen the stigma attached to the disease.
Bill Roedy will be the ninth person to receive the prestigious international accolade in Cannes. The trophy was created in 1989 by Reed Midem, to recognise outstanding music industry figures, and honour their lifetime of achievement.
Xavier Roy, Chief Executive Officer of Reed Midem, comments, “Bill Roedy is a true leader, a visionary pioneer of music television and a dedicated lover of music. Through his innate respect for world cultures, he has relentlessly adapted the concept of MTV to reflect the different continents through which he constantly travels”.
“We are very proud to honour Bill Roedy at Midem 2003”, says Paul Zilk, Managing Director of Reed Midem. “Bill is a dedicated internationalist who has opened up the frontiers of music to new audiences to promote the exchange of culture. He has guided MTV to become one of the most potent forces in visual music today”, Zilk added.