Creative Artists Agency, which handles entertainment-marketing for Coca-Cola, Motorola and the Hollister division of Abercrombie & Fitch, has added Avon Products in New York to its list of clients. CAA was hired to develop entertainment marketing strategies for the new Mark line of makeup products. The target audience is younger women.
"Avon is thrilled to partner with CAA," said Deborah I. Fine, president of Avon Future, the Avon business unit responsible for the new venture. "With the breadth of their market intelligence, brand expertise and entertainment industry relationships, CAA understands the young market we aim to reach, and has an incredible insight in leveraging the right entertainment properties to make direct and lasting connections with this new consumer."
"The extraordinary history of Avon is one of female empowerment, inspiration and innovation," said CAA president Richard Lovett. "CAA looks forward to creating and putting into action an entertainment-based marketing strategy for mark that underscores and enhances these important ideals in a fun and relevant way for millions of young women."