EMAIL (Hypebot) – I was helping one of the bands we represent get out a blast to their email list of 5000. Yes, in Music 2.0 everyone does a little bit of everything. By mistake, I put my email as the "from" address. To my surprise 30 people hit reply and asked questions.
Previously the "from" address was some mailbox dead zone. Who thought people replied to mass emails? Any info they needed was already linked to online; or so we assumed.