LOS ANGELES (Hypebot) –
The goal is nothing less than improving the sonic quality of digital music. From files, to players to laptops to headphones rapper/entrepreneur Dr. Dre, computer giant Hewlett Packard and Universal Music exec Jimmy Iovine want to upgrade the tinny quality of the music that the current generations find an acceptable audio experience.
"We have to fix the entire chain," Iovine told CNET News. "Our position is to go to all the sources and try to improve sound and educate people…We can't put anything weak in the line. Whoever puts out things that sound bad shouldn't be as cool as something that sounds great."
"I just want our product to sound better," Iovine said. "The record business committed many, many mistakes in the last 10 years, and I'm right in there. One of them was letting its product get degraded…
It's one thing to let it get stolen, it's another to allow it to be degraded because then you really don't have a chance…video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That's something we can fix."
Dr. Dre already markets high end headphones under the Monster Beats by Dr. Dre moniker which is expected to be used for the new joint venture.