EMI Launches YourSoundCheck

LONDON (Hypebot) – EMI has quietly launched Your SoundCheck, "an exclusive online research community of people with a passion for music". This new extension of an initiative which began in December with the relaunch of EMI.com will be gathering data about how people discover and purchase music.

Email invites began going out Friday to some registered users of EMI.com offering free access to pre-release content and an opportunity to share what they "think about new music, new bands and advise us on our music-making decisions". Opinions will, the invite promises, "go straight to the heart of one of the world's leading music companies, helping to shape tomorrow's music."

Suggesting that Your SoundCheck is still beta, one question in the introductory five minute online survey asks the user to rate alternative names for the service. Other questions ask age, location music discovery and purchase habits, but nothing about the styles of music favored. No other content is offered thus far.