VANCOUVER, (CelebrityAccess) — The Feldman Agency has partnered with another Vancouver-headquartered company W/M Influencer Agency to launch INF Influencer, an agency to represent Influencers in the growing realms of digital content and social media.
Influencers are social media personalities who have developed a following, unusually based around original content produced for the digital space. This existing relationships with consumers makes their voices a valuable tool in marketing as Internet users become increasingly hard to reach with more traditional forms of advertising.
The new agency will seek to represent top online influencer personalities and social media influencers in the categories of fashion, beauty, food, home, tech, lifestyle and travel.
In addition to managing influencers' online careers and building their brands offline, INF will seek to work with agencies and brands to cast talent for global influencer programs. On behalf of brands and agencies they manage casting, influencer relations, and program results.
"The talent space is evolving. We have been following the global impact of digital influencers and believe that their celebrity is one that requires management as the influencer market grows,” says Jeff Craib, President of Feldman Agency. “This partnership is a natural step for us and we look forward to launching several exciting initiatives in collaboration with INF Influencer Agency." – Staff Writers