FORT LAUDERDALE (CelebrityAccess MediaWire) –Fort Lauderdale Florida, a city once synonymous with spring break has been working hard to clean up it’s act. According to The Miami Herald the city is teaming up with Live Nation to replace the Air & Sea Show with a three day family oriented festival.
City commissioners gave the go ahead to pound out the details for the festival with Live Nation and one condition of the agreement is that Live Nation will pay for all costs of the event, including extra police officers and post concert cleanup.
Last year the annual Air & Sea Show was cancelled after a 13 year run. Supporters of the new Live Nation festival are hoping this will answer a new found a void.
According to The Miami Herald, After 13 years, the popular event on Fort Lauderdale beach became the victim of rising costs and the lack of a major sponsor after McDonald's declined to renew its agreement.
Fort Lauderdale officials are looking for a 'family friendly line up' they are hopeful that this festival with family entertainment will help the city's image which was scarred with drunken debauchery from spring breakers.
''We don't want anything that's going to promote a young spring-break image,'' said Ina Lee, chairwoman of the city's Beach Redevelopment Advisory Board.
The city is reported to have spent a lot of money improving the beach area, drawing more families and fewer students. The motels that line the area are strongly encouraged to follow suit.
Lee said that by next spring, several new high-end beach hotels should be open, creating a ''beach-chic'' feel for the event.
The concert is to be of no cost to the city and Live Nation must present its plan for the event 60 days before the show. The festival will be funded by corporate sponsors and VIP ticket sales, with Live Nation keeping the revenue, according to the preliminary plan. General-admission tickets would cost less than $50.
Plans call for the main stage to be built in front of the Yankee Clipper hotel, on the south end of Fort Lauderdale beach. –by CelebrityAccess Staff Writers