AUSTIN, TX (Hypebot) – This year at SXSW, there will no longer be swag bags.
There will be no more lugging around and guarding a heavy cache of physical media, magazines, and key chains, among other things. This year, the swag bag will be completely digital.
There will be an online portal where SXSW registrants can claim their digital media. Rather than handing you this bundle of love all at once, SXSW will be slowly distribute it leading up to the event.
"Finally, after 24 years of swag complaints, technology provides the magic of convenience and finally caught up with SXSW, leaving swag curmudgeons like me wondering what the heck to bitch about in 2011," writes Corey Denis.