TOKYO (CelebrityAccess) — Emmis Communications, the company behind the long-running HOT 97 Summer Jam hip hop concerts, announced the international expansion of the brand to Tokyo.
Set to take place on July 29 at Zepp Tokyo, the concert is part of a multi-year deal Emmis signed with Japanese entertainment production & management company Avex Live Creative. The financial terms of the agreement were not disclosed.
"I feel honored that we are able to bring HOT 97 Summer Jam, one of the world's most reputable Hip Hop events, to Japan," comments Katsumi Kuroiwa, CEO of ALC. "The demand for internal action has been increasing in Japan, and as we approach the 2020 Olympics in Tokyo, we expect to gain even more attention from the world. With the waves of globalization approaching from many directions and the demands for new experiences continuously increasing, the fact that HOT 97 Summer Jam, which represents New York's Hip Hop culture like nothing else, is coming to Tokyo demonstrates how extremely treasured music festivals are and just how worldly Hip Hop is. This partnership will bring a taste of New York right into the center of Japanese art & music."
Now in its 23rd year, HOT 97 Summer Jam is a day-long, two-stage concert, which regularly draws more than 55,000 fans with lineups featuring some of the top names in hip-hop. Jay-Z, Wu-Tang Clan, Mary J. Blige, Eminem, Kendrick Lamar, Snoop Dogg, are among the list of previous performers for the event. – Staff Writers