(CelebrityAccess News Service) — Jason Hirschhorn has been promoted to senior vice president, Digital Music and Media at MTV. In this new role, Hirschhorn will be responsible for managing the online operations of MTV, MTV2, VH1, CMT, CTN and Comedy Central. He will continue to be based in New York.
"Jason is the perfect entrepreneurial thinker to lead our Internet efforts during this exciting time," said Judy McGrath, president of MTV Networks' Music and Comedy Group. "Our consumers spend more time online, on wireless and with more digital entertainment than ever before, and it's essential that we discover new ways to connect across these platforms. Jason is the man to take us there. He has distinguished himself for the past several years in our company and in the industry, as an internet pioneer, talented manager and big thinker about music online. We are lucky to have him in this new role."
In his new position, Hirschhorn will be responsible for the overall growth and strategy of digital music and media operations for the music and comedy channels, plus interactive and wireless programming initiatives for all the channels. In keeping with the way all of MTV Networks' businesses operate, each unit will continue to remain decentralized and close to its respective brand. He will report to each network head.
Prior to joining MTV Networks in 2000, Hirschhorn founded Mischief New Media, which was acquired by MTV Networks in 2000. He serves on the board of directors for charity Computers for Youth (www.cfy.org). –Jane Cohen and Bob Grossweiner