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Live Nation Australia Pacts With Telstra

SYDNEY, New South Wales (CelebrityAccess) — Live Nation Australia announced that they have formed a partnership with Australian telecom giant Telstra.

The deal will see customers participating in Telstra's loyalty program gain access to benefits from Live Nation including a first to market 48-hour priority exclusive pre-sale ticket access to all Live Nation music tours, 'Money Can't Buy' experiences, and VIP packages, as well as exclusive content and merchandise.

Telstra joins National Australia Bank, Qantas, Europcar, NSW Health, Spark (NZ), plus international partners American Express and Hilton Hotels and Resorts as Live Nation Australia brand partners.

The partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australia joint-venture company. Telstra is Australia's largest telecon and media company, servicing nearly half of the nation's broadband customers, and 49.3% of mobile.

Financial terms of the agreement were not disclosed. – Staff Writers