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Live Nation Introduces Customization Tools To Web Portal

LOS ANGELES, CA (CelebrityAccess MediaWire) —, the online presence of the giant promoter, has unveiled "My Live Nation," a suite of software tools designed to enable fans to customize their Live Nation search pages to receive concert recommendations tailored to their specific musical tastes. In addition, the new initiative will allow fans to set their preferences with regard to how they receive concert information from Live Nation. 

The announcement was made by Live Nation Global Digital Chief Executive Officer, Bryan Perez, at Billboard Magazine’s Digital Music Live! conference at the 2008 International CES convention in Las Vegas, Nevada.

The toolset comes as Live Nation continues to try to leverage their online presence into a powerful promotional tool.   With new tools like My Live Nation Calendar, My Favorites (Artists and Venues) and My Locations, customers can customize their search pages, tailoring the page

"Our goal for is to focus on the fan and address their needs first," said Mr. Perez.  "One of the reasons most often cited by fans for missing shows is that they simply weren’t aware of them.  With My Live Nation, we are making it simple and easy for them to keep up with information on their favorite artists, venues and cities, and giving them control over how we communicate that information to them in the most convenient way, whether it’s online, through email or text messages."

Music fans can customize their search page by entering their favorite artists and venues, or simply by enabling the page to sync with their iTunes music library.  Live Nation expects to enable fans to sync their My Live Nation with other popular music networks and applications later in the year.  Once music fans set up their favorites list, they can elect to receive concert updates through email alerts, e-newsletters, text messages or on their customized search page.

Live Nation has put considerable effort into their online presence in the last year and the results are paying off with Nielson/Netratings pointing to as the second most visited event website in the United States. – CelebrityAccess Staff Writers