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Live Nation Lands Naming Rights Deal For Bayou Music Center

HOUSTON, TX (CelebrityAccess) — Live Nation Entertainment and restaurant equipment maker Revention announced that they have signed a multi-year naming rights deal for the theater formerly known as the Bayou Music Center that will see it renamed to the Revention Music Center.

Located in the heart of Downtown Houston's theater district since 1997, the 2,900-capacity Revention Music Center is a multi-configuration venue with standing room arrangements, or cabaret or banquet style seating. The venue has played host to an array of artists that includes Radiohead, Coldplay, Neil Young, Pixies, Smashing Pumpkins, Lana Del Rey, Skrillex, Elton John, Joe Rogan, Kathy Griffin and Bill Maher, just to name a few.

A renovation of the venue is currently under way with a new viewing area being designed, to be called The Revention Suite. The Revention brand will be fully integrated across the venue, including with the installation of Revention point-of-sale technology and equipment within the theater.

"We look forward to working with a great Houston company like Revention," said Drew Dixon, general manager, Revention Music Center. "It is such a great opportunity to showcase their point-of-sale technology in our venue, while taking advantage of the great talent and shows, VIP hospitality, and live music experience Revention Music Center delivers to entertain Revention's clients and employees."

The financial terms of the agreement were not disclosed. – Staff Writers