LOS ANGELES (CelebrityAccess) — Thai promoter BEC-TERO Entertainment and Live Nation Entertainment have announced the formation of a new joint venture in Thailand to promote international concerts in the Southeast Asian nation.
BEC-Tero Entertainment, a major promoter in Thailand, also has TV, radio, music, sports, family events, theater and exhibitions. As well, the company operates Thailand's largest ticketing company Thaiticketmajor, as well as Qikplay.com, an online music retail and merchandising store.
Upcoming shows for Live Nation BEC-Tero include Avenged Sevenfold (Jan. 20), Michael Buble (Jan. 24) and One Direction (March 14).
Live Nation's entry into Thailand brings its Asian divisions into the double digits, with ten regional operations, including China, Hong Kong, Indonesia, Japan, Philippines, Singapore, South Korea, Taiwan.
Alan Ridgeway, Live Nation president of international & emerging markets, said in a release announcing the venture: "Thailand has been one of the strongest concert markets in Asia for a long time and it is a pleasure to welcome to the Live Nation Asia team Brian Marcar and Neil Thompson, the two people who have been responsible for putting Thailand on the touring map."
"I have worked with Live Nation for a number of years on tours such as Lady Gaga's Born This Way Ball tour and Sting's Sacred Love tour, and am now looking forward to working more closely with the full Live Nation team to bring more concerts to Thai music fans." BEC-TERO's Neil Thompson added.