LONDON (CelebrityAccess MediaWire) — Live Nation has pacted in a "strategic alliance" with South African promoter BIG Concerts, who will collaborate with Live Nation in producing events in the market.
BIG Concerts, established in 1989 by Attie van Wyk, is a major player in South Africa, having sold more than 6 million tickets and produced concerts by over 300 international artists. The company promotes concerts in such major South African markets as Johannesburg (population 8 million), Durban (population 3 million) and Cape Town (population 2.9 million).
"No other company in the world has both the global platform and touring expertise of Live Nation and we are extremely proud and excited to be joining the team. With the FIFA 2010 Soccer World Cup around the corner, South Africa is set to benefit from vast numbers of tourists, strong consumer demand and added investment in local infrastructure, all of which we expect to benefit our business as we continue to bring even more global superstars to our country." said van Wyk. – CelebrityAccess Staff Writers