Live Nation Reorganizes Global Music Division With New Execs


LOS ANGELES (CelebrityAccess MediaWire) — Live Nation has reorganized its Global Music Division with the appointment of four executives to senior positions. The Global Music division encompasses Live Nation's operations in 33 different countries and includes concert promotion, touring, sponsorship, artist services and venues such as the company's House of Blues chain.

"For the last three years we have been focused on fixing our core global concert promotion business. We have delivered on that promise with 50% organic growth via improvements in our core operational metrics," said Jason Garner, Chief Executive Officer of Global Music. "Our mission going forward is simple — to drive more fans to our concerts while decreasing the operational expense per capita and significantly improving revenue per fan via the maximization of on site products. These executives are the perfect complement to the unparalleled network of concert promoters and assets we have around the world."

Brian Yost, President of Onsite Products. Mr. Yost has worked in similar roles at Walt Disney World, Marriott International and Harrah's Entertainment. In this newly created position, Mr. Yost will develop new products that attempt maximize the monetization of the on-site concert experience.

John Rostas, President of Global Venues. Mr. Rostas is a veteran of General Electric, where he led the implementation of Six Sigma (an industrial quality assurance technique) for a number of GE businesses. In this newly created position, Mr. Rostas is tasked with establishing best practices and driving operational efficiencies across Live Nation's international network of venues to continue in an effort to generate a better bottom line.

Seth Matlins, Global Chief Marketing Officer. In his new position, Mr. Matlins' role is to increase the number of concert attendees by building marketing and media partnerships with corporate America that maximize Live Nation's more than $150 million annual media spend and 43 million attendees at our promoted events. Mr. Matlins previously worked at Creative Artists Agency in a similar role.

Robert Peters, Chief Strategic Officer. Mr. Peters will continue in his role of identifying trends and developing strategies for the company.

Each of the above executives will be based in Live Nation's Los Angeles headquarters and will report to Mr. Garner. – CelebrityAccess Staff Writers