LONDON (CelebrityAccess MediaWire) — Viagogo has announced that it has entered into strategic partnership with the Dutch arm of Live Nation, Mojo Concerts to become the concert producer's official secondary ticketing partner in the Netherlands. The deal also sees the launch of viagogo's Dutch-language website, establishing a dedicated online presence for the Dutch market to complement the company's existing English and German websites. Live Nation recently announced the extension of its successful web platform LiveNation.com into the Netherlands.
The agreement sees viagogo become the official secondary ticketing partner of Live Nation in the Netherlands. A co-branded internet page has been developed, called Live Nation Ticket Trade powered by viagogo, which provides Dutch fans with a way to resell and buy concert tickets in a safe, secure and guaranteed environment. Consumers seeking to resell or buy tickets no longer available through Live Nation's primary market will be directed to viagogo with the assurance that they are using the promoters' only official outlet for ticket resale. All tickets traded on this platform are checked if they are valid, cancelled and new tickets are sent to the new owner.
Eric Baker, CEO of viagogo, said: "We applaud Live Nation Netherland's commitment to creating a market-leading partnership that will deliver benefits for fans and both companies alike. Thanks to this agreement, fans now have the most secure access to the widest range of live events in the Netherlands."
Roberto Traxel, Chief Marketing Officer from Mojo Concerts agreed: "It is clear that fans want a convenient, safe and secure way to purchase tickets on the secondary market. This partnership with viagogo ensures that music fans can confidently purchase tickets for our events in the Netherlands through Live Nation Ticket Trade that are 100% guaranteed to be valid. Viagogo is a market leader in secondary ticketing and with their infrastructure we are confident that we will successfully deliver a much needed service to fans throughout the Netherlands." – CelebrityAccess Staff Writers