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LN Appears To Quietly Drop Fillmore Branding Plan In Philly

PHILADELPHIA, PA (CelebrityAccess MediaWire) — Promoter Live Nation appears to have backed away, at least partially, plan to rebrand the Theatre of Living Arts in Philadelphia with the Fillmore moniker.

Live Nation announced in March of 2007 that the historic theater would be added to its growing list of Fillmore-branded clubs, much to the apparent disgruntlement of many Philadelphia music enthusiasts.

Well, their lamentations appear to have been heeded as Live Nation's website is now calling the venue the Theater of the Living Arts once more. The fine print and local press is still describing the venue as the Fillmore at the TLA.

The Theatre of Living Arts, a South Street institution, has been everything from a late night cinema to Counter Culture repertory theater to, most recently, an acclaimed live music venue. Known to Philadelphians as the TLA, the venue has been a catalyst in the careers of several local Philadelphia artists including The Roots, Jill Scott, Musiq Soulchild, and G. Love & Special Sauce.

The TLA has also become a major stop for up-and-coming bands for nearly 20 years, with historic shows from Dave Matthews Band, Red Hot Chili Peppers, Bob Dylan, The Arcade Fire, Paul Simon, Jane's Addiction, Justin Timberlake, Radiohead, Nickelback, Norah Jones and John Mayer to name just a few. – CelebrityAccess Staff Writers