DETROIT (CelebrityAccess MediaWire) — Charles Metzger has joined Palace Sports & Entertainment, LLC as Executive Vice President, Chief Marketing & Communications Officer.
Metzger’s areas of responsibility include the marketing, advertising, fan experience, social media, community relations and communications areas of the organization. Metzger reports to Dennis Mannion, President of The Detroit Pistons and Palace Sports & Entertainment.
PS&E ownership includes The Palace and DTE Energy Music Theatre, as well as the management of Meadow Brook Music Festival on the campus of Oakland University. Combined, PS&E’s Michigan venues average 300 events and 3.5 million guests annually.
“I'm delighted that Charlie is joining The Palace executive team,” said Mannion. “Charlie’s expertise in cutting edge marketing and brand management projects will be invaluable in moving the organization forward to new heights in the sports and entertainment business.”
Most recently, Metzger served as Executive Vice President, Managing Director for McCann Worldgroup in Birmingham, Michigan. In his role, he managed client business and oversaw agency resources for McCann’s Midwest office. He also served as Chief Marketing Officer of McCann’s U.S. Army account, was a member of the company’s Management Board and led development of award winning integrated campaigns for General Motors in 2006 and Michigan Tourism in 2007-2011.
Metzger joined McCann in 1999 as its Vice President, General Manager of MOMENTUM, where he served as Managing Director of MOMENTUM, McCann’s sales promotion and event marketing agency. In 2000, he was promoted to McCann’s Senior Vice President, Director of Business Development, responsible for creating the company’s New Business Department and agency growth plan.
Previously, he was employed by Allied Domecq Spirits, USA in Southfield, Michigan where he served as Group Brand Director before being promoted to Vice President – Group Marketing Director.
Throughout his career, he has been a recipient of Crain’s Detroit Business magazine’s “40 under 40” in 2002, been honored with McCann’s General Manager’s award in 2001 and has served as a Board Member of the Michigan Chapter of the AAAA’s and as a Board Member of The Cranbrook Institute of Science.
— Crystal Lynn Huntoon