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Moshtix Report Outlines Australian Festival Market Challenges

SYDNEY, Australia (CelebrityAccess MediaWire) — It has been a rough year for the Australian festival market, which has seen declining tickt sales and the cancelation of some mainstay events, including Big Day Out, the V Fest and Homebake.

A recent study of the market by online ticketing company Moshtix determined that the declines were being driven by poor crowd behavior, combined with rising ticket sales and market saturation.

According to the report, more than 83.7% of festival-goers cited rising ticket prices as a key reason for declining attendance.

Other festival-goers complained of what they percieved as increasingly-poor behavior among attendees, with more than 41 reporting that the “experience” had worsened.

"Everyone in the industry talks about 2009 being the peak of festivals," Moshtix CEO McArthur told "Everything was selling out in record time and then last year it started to slip.

"The smaller promoters that are after a quick dollar are giving the good festival operators a bad name. They’re not investing in toilets and bars and security which people expect." – CelebrityAccess Staff Writers