AUSTIN, TX (Hypebot) – Neil Young's campaign to fund Pono, a higher quality music player and download store, went live on Kickstarter on Tuesday. 48 hours later, Young had raised $2.4 million.
Pono will play FLAC or ultra-high resolution recordings.
In addition, Ponos will also include a software client to manage your music library and an online music store to support the device.
"The difference between a PonoMusic digital file and an mp3 is about 30 times more data from which your player reconstructs the song," according to Young.
Watch the intro video featuring an all star cast of musicians and record industry figures extolling the virtues on Pono.