NASHVILLE, TN (CelebrityAccess) — Automaker Nissan Motor Co. has signed on as the new naming rights sponsor of the stadium that serves as a home to Nashville's NFL franchise The Tennessee Titans.
The 20-year, exclusive naming-rights partnership will see the stadium rebranded as Nissan Stadium. The financial terms of the agreement were not disclosed. The Titans’ stadium had previously been named LP Field after building-supplies company Louisiana-Pacific Corp.
In addition to serving as a home for the Titans and Tennessee State University, the stadium hosts a variety of other entertainment events, including the Country Music Awards Festival.
“This partnership sends a strong message about the positive future on the horizon for the Titans franchise, Nissan, the City of Nashville and Middle Tennessee,” said Titans Controlling Owner Amy Adams Strunk. “In their fourth decade of operations in Middle Tennessee, Nissan has made yet another significant investment that demonstrates the strength of their commitment to the region. We are proud to partner with one of the world’s most respected companies in Nissan, and we look forward to the positive impact of this relationship on our franchise and the City of Nashville.” – Staff Writers